Nutrisystem Setting Their Sites On MenNEW NutriSystem website for men a big hit!!!!!
Newsletter by Nutrisystem's Editors
"Lose weight and get back in the game." That's what millions of men are hearing from NutriSystem since the January launch of its new micro-site for men. Featured recently on national television shows like Geraldo at Large, in ads on cable TV channels like Bravo, FX, National Geographic, SCI FI, Spike, and the Discovery Channel, and on high-profile websites like cnn.com and yahoo.com, the new 
NutriSystem For Men website is creating quite a buzz in the consumer world.
Designed with the male dieter in mind, the new NutriSystem "brother site" offers the same programs for men that consumers can find on the NutriSystem main website, but presents them in a "guy's style" targeted specifically at the male contingent among us. "It's kind of like having a men's department in the superstore of NutriSystem," says NutriSystem E-commerce Marketing Manger, Jay Davis. "We figured it's about time the male dieter had a place to go where he can get the information he needs, in an environment that suits him, on a weight loss program designed specifically for him."
And there's certainly a market for it. With 70 percent of American men over 35 years old being overweight or obese, many guys are looking for an effective way to win the battle of the bulge—and they're finding the perfect weapon in NutriSystem. Tailor-made for men, the convenience and no-hassle features of the NutriSystem program are a dream for many guys out there struggling to slim down. Benefits include the fact that the program requires no cooking or calorie counting, and that perfectly portioned foods automatically teach portion control, a lifelong skill. Plus, the great-tasting NutriSystem foods give men the right balance of fats, carbs, calories and
protein every time, and everything is delivered right to their doors. Featuring more than 120 "real food" items like hot dogs, lasagna, pot roast, and even chips and chocolate, the NutriSystem program lets guys "eat like a man" and still lose weight. They can enjoy delicious, hearty meals without any of the guilt or "spare tire" effects.
Altogether, it's a no-brainer plan that guys love, and one that NutriSystem is proud to grant its own unique arena. "We're thrilled to be able to give guys a quick, easy, one-stop-shopping place where they can get information and tackle their weight problems," notes Davis. "So far, not only
the new website, but the entire NutriSystem program has been very well-received among men. In an industry that typically caters to women, we're proud to also acknowledge what guys need, and to give them the access to a weight management system that can really help them regain their health, their vitality and their overall confidence."
To check out the new NutriSystem For Men website
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Nutrisystem just came out with a diet for diabetics called Nutrisystem D.
